YouTube Tops 2010’s Most Buzzed-About Social Network List

YouTube has come out on top in a ranking of 2010’s most buzzed-about websites and social media services.
This year was the year of video- and photo-sharing; 2010 saw the rise — in volume and positive mentions — of YouTube and Flickr and the fall of some of the first social networking sites.

The Zeta 2010 Buzz Awards measures the mentions of 125 of the top social media sites to determine not just popularity but how people feel about those sites, too.

“We held a mirror up to the social media world and try to get an understanding of what people are saying about the various social networking sites,” said Al DiGuido, CEO of Zeta Interactive, a digital marketing agency in New York City.

People seem to be saying good things about YouTubeYouTubeYouTube and FlickrFlickrFlickr. The blogosphere spoke positively about YouTube 91% of the time and about Flickr 98% of the time. Those positive mentions, along with the sites’ volume of mentions, landed them in the top two spots on the list.

“Flickr was very, very strong in terms of volume ranking but even stronger in terms of tone. That’s the highest number we’ve ever seen in terms of positive ranking in this category,” DiGuido said.

Share

How YouTube Really Works…

I found this great article from ReelSEO and thought I’d share it with you… it’s pretty cool!

Most Internet users don’t stop and think about how the web works.  They just turn on the computer, fire up a browser, and start surfing all that amazing content.  But if you’ve worked in web development, online marketing, or any tech-related field, you know there’s a lot more that goes into it.

And YouTube is the same way.  Most users get frustrated if a video pauses to buffer and load, simply assuming YouTube is having glitches.  But there are a host of spots along the path all those bits and bytes travel—between the user’s browser request for the video and the actual video playback—that we don’t often stop and think about.  As with most web services, there is a lot going on behind the scenes that users (myself included) often take for granted.

Time Warner Cable decided to help demystify how YouTube works and created this amazing infographic.  Check it out!  And don’t forget to visit us a www.DigitalDesignVideo.com.

Share

THETRADESHOW – Orlando; Review

Sometimes I wonder if attending tradeshows are a good thing or a waste of time and money.  Well, I just returned from THETRADESHOW in Orlando yesterday. It’s one of the travel industry’s biggest shows, sponsored by ASTA.   I did the show once before, back in September 2007 when it was in Las Vegas, (pre-recession) and it was a great show.  I attended this year because I was approached by ASTA to be a featured speaker, talking on the subject “The Power of YouTube and Online Marketing with Video“.  How cool is it to be a featured speaker??!!   It went great and I made quite a few connections, and established some great credibility for both myself, and my company.

The numbers seemed a bit lower this year.  While I did make some great connections, (let’s hope that some of them pan out), I had hopes for more agents attending.  Don’t get it wrong, there were tons of people there, but in my mind, more would have been better.  I thought I didn’t even have enough material to hand out and the fact of the matter is, I had MORE than enough.  That was a bit disappointing but saved me from having to make Xerox copies.
It’s taken 5 years to build Digital Design and the one thing that I truly do see happening thus far is, we ARE getting a name for ourselves as the travel industry’s video guys, which is very cool!  So, I guess overall, I’m happy with the connections I made.   Now let’s see if they monetize into something….that’s real test of any tradeshow.

Share

How to Use Online Video for Marketing

I came across this great read from our buddies at HubSpot this morning. 

Research company eMarketer predicts that by the year 2013, 85% of Internet users (or 188 million people) will consume online video.

Marketers can use video to generate traffic to their websites, build brand buzz, collect inbound links (which can help SEO), and build social media presence and reach.

To help you take advantage of video, we’ve created a step-by-step eBook that walks you through the entire video creation process: How to Use Online Video for Marketing.

Download the free eBook.

Here are a handful of tips that are included inside the eBook:

  • Driving Business: Determine your video’s call-to-action when writing your video script.
  • Filming Technique: To show the perspective of a person listening to another person, use an Over Shoulder shot. To get this shot, put the corner of the camera directly behind the shoulder of the person listening.
  • Video Editing: A video that begins suddenly (or loudly) can be jarring. Add video transitions like fade-ins and fade-outs between clips to add professional polish.
  • Lighting Technique: Avoid recording a scene with a window in the background. This will cause your subjects to be dark and difficult to see.
  • Promoting: Send traffic to your YouTube video immediately after publishing. YouTube rewards videos that receive a surge of traffic within the first 48-hours of being live by recommending the video to more viewers.

The eBook also includes a Video Equipment List full of suggested beginner and intermediate cameras, audio equipment, editing programs and measurement tools.

Download the 18-page eBook.

This eBook is a great guide to learning how to create video from a business perspective. Use it to create great new video masterpieces that drive traffic, leads and business.

Want more? You can download additional resources on how to use video for business in our Online Video Marketing Kit.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5959/Free-eBook-How-to-Use-Online-Video-for-Marketing.aspx#ixzz0nctVCYt7

Share

I Rescued a Human Today

This is a great story that was shared to me by my mother.  She knows I’m a big supporter of animal rescue and have 2 dogs that were rescued from shelters.  I don’t know who wrote it originally, but it’s beautiful:

Her eyes met mine as she walked down the corridor peering apprehensively into the kennels.  I felt her need instantly and knew I had to help her.  I wagged my tail, not too exuberantly, so she wouldn’t be afraid.

As she stopped at my kennel I blocked her view from a little accident I had in the back of my cage.  I didn’t want her to know that I hadn’t been walked today.  Sometimes the shelter keepers get too busy and I didn’t want her to think poorly of them.

As she read my kennel card I hoped that she wouldn’t feel sad about my past.  I only have the future to look forward to and want to make a difference in someone’s life.

She got down on her knees and made little kissy sounds at me.  I shoved my shoulder and side of my head up against the bars to comfort her. Gentle fingertips caressed my neck; she was desperate for companionship.

A tear fell down her cheek and I raised my paw to assure her that all would be well.  Soon my kennel door opened and her smile was so bright that I instantly jumped into her arms.  I would promise to keep her safe.  I would promise to always be by her side. I would promise to do everything I could to see that radiant smile and sparkle in her eyes.  I was so fortunate that she came down my corridor.  So many more are out there who haven’t walked the corridors.  So many more to be saved.  At least I could save one.

I rescued a human today.

Post-Recession Online Travel Trends – eMarketer

After years of healthy growth, a perfect storm of global recession, high unemployment, terrorism scares, flu-pandemic fears and continued economic uncertainty took a devastating toll on the US travel

via Post-Recession Online Travel Trends – eMarketer.

Share

Cool article on Facebook via CNN.com

Hey everyone, check out this article I found on CNN about Facebook.  Looks interesting wouldn’t you say??

See the article here.

Share

Adam’s teaching his Seminar Series Students Blogging Today

It’s great when you have a fun group of travel professionals eager to learn blogging.  While I’m not the best blogger in the world, Michelle Salater of Written by Sumer certainly is, and today, she is a guest speaker on my presentation.

Share

Warning Signs from Your Web Developer

I read this article on Michelle Salater’s blog.  It was written by Heather Floyd of Whole Web Impact.  In the article,  Heather explains the warning signs to look for when hiring a web developer and discusses proactive steps to take if you’re experiencing any problems with your current developer.  It’s a great read… check it out.

Web Developer Warnings

Finding a web developer to trust with your business can be a difficult process. Many times there are ambiguous red flags present that the company hiring the developer may be unaware of.

Warning Signs from your Web Developer

There is a very sad situation that is all too common in the world of website development. Since I count myself as a member of this industry, it is with some resignation that I write about this issue. It’s just that I have heard from and worked with too many people who have been burned by the web professionals they have hired.

There are some red flags you can observe which could indicate that the person you are working with might result in a less-than-stellar experience – either now or down the line.

Red Flags

He never asks you for high-quality copies of your branding materials (logo, etc). If you have existing branding, a professional designer will take that into consideration when crafting your site design. The colors should be consistent, or at least compatible, and your logo should be on your site somewhere, so if your new designer doesn’t care, don’t count on having a design that reflects your business identity.

He doesn’t spend time discussing your business and marketing needs. You are likely to get a generic website from someone who doesn’t think your business is any different from any other business he has created a website for.

He wants to push you into something you aren’t comfortable with. Anytime you feel that your developer is being pushy and not answering your questions and concerns, beware. Offering professional advice is one thing, and most good developers have preferred ways of working and “best practices”, but if you disagree with the developer’s methods or requirements, you should find another more compatible developer.

He wants to control your domain name. This is a big warning. You should have your domain name registered in your name, and the registration account controlled by yourself. This is like allowing someone else to register your trademark. Yikes!

He wants to control your webhosting. Reputable web developers often offer website hosting.

This in and of itself is just fine. There are many good business reasons for a developer to manage the hosting of sites he builds. I do it because it allows me to better manage the technical aspects of the hosting on a standard platform I am intimately familiar with. Also, since most clients, if they have problems with the hosting or email, tend to contact their developer, it’s better if the developer actually can help them – not always possible if he isn’t also the host. That being said, make sure you are actually getting a full-featured hosting account. You should have access to all your files, databases, etc. You should have login information for the hosting control panel, as well as FTP (file transfer protocol) login information. If your developer doesn’t want to give you this, you are essentially being held hostage – you can’t access the files you rightly own, you won’t be able to update your site without his assistance, and forget moving to another web host or developer if things turn sour or he disappears. Make sure you will have at least FTP access to your files before agreeing to a hosting plan.

There might be other small things that indicate a developer will cause you headaches – not listening to you and answering your questions in a way you understand, failing to return your calls or emails for weeks on end without explanation, putting down your business or your ideas, etc. The most important thing is to trust your gut instincts and communicate any concerns early. Some issues can be resolved and don’t indicate a “bad” developer, but you will want to make your expectations clear early so that you are both on the same page.

Web Action Steps

  • If you are experiencing any of these warning signs, discuss them with a tech-savvy friend or another developer whom you trust. Let them help you decide on a reasonable course of action
  • If you don’t have access to your online files, request that your developer create a ZIP file or CD-ROM with all of the website files and send it to you
  • If you do have access to your online files, download a backup immediately, in case things turn very bad and he cuts off your account
  • If you don’t control your domain name, ask your developer how you can gain control of the registrar account
  • If you have any other concerns, try respectfully discussing them with your developer. It might just be a misunderstanding that can be resolved.
  • If your relationship with your web developer ever becomes seriously problematic, try to get whatever files you can, and cut your losses. You will find that the hassles and delays caused by an ongoing battle won’t end up being worth your while, and will keep your business from thriving.

It can be anxiety-producing to embark on getting a website, and when you start having problems with your web professionals it can become very stressful. Hopefully being aware of these warning signs will help you head off troubles early. If you are looking for a new web developer, I hope you will consider contacting me.

About Heather Floyd:

Heather Floyd helps solopreneurs / independent professionals who are overwhelmed with website options and costs to have a high-quality business website that generates leads and builds professional reputation. She has been providing technology and business consulting services since 1999. Get a FREE Special Report: “10 Web Mistakes That Are Costing You Business” from http://www.WholeWebImpact.com.

Share

Facebook Fan Page vs. Personal Profile

I read a GREAT POST by Theresa over at Social Media Hound on the difference between a Facebook Fan Page and a Personal Profile Page…. Please read this…. she’s the author of this.

Yes! There is a difference between a Facebook profile and a Facebook Fan Page.

Facebook profiles are for people.
Fan Pages are for businesses.

I cringe every time I see someone set up a profile in their business name. Here’s why:

People vs. business
Profiles are intended for people, not businesses. It’s actually against the Facebook terms to use a profile for a business. If the Facebook gods find your profile set up like this, it’s possible they may delete the entire profile. So much for all your hard work getting friends!

SEO
Your Facebook Fan Page can be a part of your Search Engine Optimization strategy. Why is that, you ask? It’s because Fan pages are indexed by search engines. Profiles are not.

If you’re like most business owners, you want as many people as possible to find you online. If you set up a profile in your business name, you’re not maximizing your exposure. Sure, your Facebook friends will be able to see your page, but new people won’t find you all that easily.

Fans vs. Friends
Fan Pages can have an unlimited number of fans. Profiles can only have 5,000 friends. If you’re trying to build your business, why limit yourself? It only makes sense to choose the option that allows you to have more people get on your bandwagon.

One profile – many Fan Pages
You can have multiple fan pages, but only one personal profile. This is important for people who want to promote different businesses or groups. I have my personal profile and fan pages for PetsitUSA, The Pet Food List, and Austin Pet First Aid, which are businesses I own. I also have one for Wishbones for Pets – a pet sitter charity I operate with the founder Janet Depathy, of Under My Wings.

Keep in mind that you can still connect with people on a business level through your personal profile. I use my profile to keep in touch with family and friends, but I also connect with quite a few people due to business reasons. Since people like to know the person behind the business, this is a good way to interact with them.  It’s  also one way for me to create my personal brand. Note: Before using your profile in this way, get clear on the type of content you want to post on  your profile. (More on that in an upcoming blog post.)

Set up a Facebook Fan Page or go to Facebook.com to set up your Profile.

Follow

Get every new post delivered to your Inbox.